Creative Leadership and Team Transformation Workshops
Boost team performance through creative, image‑based coaching. Empower leadership, emotional intelligence, innovation & collaboration. Ideal for forward‑thinking organisations and managers. Paris‑based, systemic Palo Alto + Jungian psychology.
ORGANIZATIONS
My Coaching Manifesto | Creative Leadership and Team Transformation | Executive Coaching
Unleashing creativity, cultivating leadership, and building resilient teams
New Times Call for New Ways to Lead
How do we build high-performing teams amid disruptive change and growing generational divides?
How do we turn creativity into a driving force for innovation and renewal?
How do we develop leaders who are not only strategic but also imaginative?
And how do we identify and reduce stress factors that undermine performance and cohesion?
These are the challenges today’s organizations face and they require more than conventional solutions.
A Creative Mindset Is a Strategic Advantage
I believe deeply that creativity is a key indicator of high performance. When creative energy flows freely within a team, it fuels clarity, adaptability, and innovation.
But the opposite is also true: teams that are overworked, under-connected, and stuck in short-term problem-solving cycles lose their capacity to think creatively and to lead with vision.
At the leadership level, a failure to imagine the future can destabilize an entire organization. And yet, imagination, creativity, and play are innate human capacities not luxuries, but essential tools for transformation.
A New Path: Coaching by Image (Coaching par l’Image®)
My signature approach to business coaching
For several years, I have developed a unique methodology at the intersection of visual art, coaching, and organizational development. Drawing from my dual experience as a certified professional coach and a visual artist, I created a technique I call Coaching by Image (Coaching par l’Image®).
This approach is not about making managers into artists but about borrowing the tools that artists use to navigate uncertainty, embrace complexity, and move forward with clarity.
Through images, metaphors, and visual exploration, individuals and teams access new perspectives and unlock creative solutions to real business challenges.
Even the most common of tools, a smartphone, becomes a vehicle for insight.
Fields of Application
Team collaboration & communication
Leadership development & executive coaching
Creativity & innovation processes
Strategic decision-making
Emotional intelligence & stress regulation
Workplace well-being & quality of life at work (QVT)
Is This Right for Your Team?
This approach isn’t for everyone. It requires curiosity, courage, and a willingness to experiment with new ways of thinking. But for organizations ready to develop holistic, future-ready leadership, it can be transformative.
If your company values imagination, innovation, and a growth mindset, then we should talk. Let’s start a conversation!
Methodology
Systemic Palo Alto Coaching
The systemic Palo Alto coaching model focuses on interactional patterns within teams and organizations to resolve problems.
Analytical Psychology
Analytical (depth) Psychology allows to look at an organizational psyche through the notions of Shadow, Complex, and symbolic thinking.
Artistic Expression
Smartphone photography, image analysis, storytelling and the revisiting of fairytales are unconventional tools for exploring organizational collective dynamics.
Clients
Yury Li-Toroptsov
Yury Li-Toroptsov
Certified Professional Coach | Artist | Jungian analyst-in-training
I am a certified and EMCC-accredited professional coach living and working in France for 20+ years, offering innovative, tailor-made coaching interventions for both institutional clients and individuals around the world.
My clients: multicultural, ambitious, creative, and often navigating multiple worlds come to coaching not just to solve problems, but to reconnect with their authentic selves and create meaningful impact. Many are expats, leaders, or professionals who dare to be different yet sometimes feel the strain of disconnection from their core identity.
I hold an Advanced Certificate in Coaching, Leadership & Change from ESSEC Business School, one of France’s leading institutions. I’ve partnered with a wide range of clients from CAC 40 companies and global luxury brands to small local businesses supporting their leadership, innovation, and talent development.
In parallel, I am a professional visual artist. Creativity and imagination are central to my work not as decoration, but as essential drivers of transformation. My coaching practice is grounded in a unique synthesis of systemic thinking (Palo Alto approach), Jungian psychology, and the applied arts. This allows me to address complexity with depth and subtlety, helping individuals and teams unlock insight, shift perspective, and spark change.
My training
Now Jungian analyst-in-training, CG Jung Institute Zurich, Küsnacht, Switzerland
2024 Certificate of Fundamentals of Analytical Psychology, CG Jung Institute Zurich, Küsnacht, Switzerland
2021 Advanced certificate in Coaching, Leadership & Change, ESSEC Business School, Paris, France. Thesis: "Coaching by image, a tool for transforming managerial practices in the era of hybrid work".
2000 MS in Non-Profit Management, New School for Social Research, NY, USA
1997 Diploma in English Philology, Far Eastern Federal University, Vladivostok, Russia
Professional organizations
I am an accredited member of the European Mentoring and Coaching Council (EMCC Global) at Practitioner level. I abide by its code of ethics.
I am bound by professional secrecy.
My coaching practice benefits from regular supervision.
Languages spoken
English, French, Russian
Testimonial
Zoe Toriello, Ruinart, International Brand Manager