Business Coaching for Teams

ORGANIZATIONS

Business Coaching: Areas of Intervention

Building an effective and productive team

Leadership development

Emotional Intelligence

Creativity and Innovation

Helping business leaders and teams to succeed in the new challenges of management, communication, and innovation

  • How can we build high-performing teams in the face of accelerated disruptive changes and the generational divide?

  • How can we boost team creativity as the driving force for innovation and renewal?

  • How can we develop innovative leadership attitudes?

  • How can we identify and mitigate stress factors that impact teamwork?

It is my deepest belief that creativity is a significant indicator of high performance. The free flow of creative energy within a healthy team always generates optimal productivity. A team that communicates poorly, is overworked and anxious, caught in a cycle of problem-solving and short-term vision, is incapable of making creative decisions. At the leadership level, failing to imagine can destabilise a company. Leaders are now expected to be capable of imagining the unimaginable.

The irony is that creativity, imagination, and play are innate characteristics of the human psyche. This means that we are all creative, imaginative, and playful by nature. It's just that these vital characteristics have been banished from the workplace. I strongly believe that bringing them back makes strong social and economic sense.

How can a company do this? By coaching its leaders and teams and developing their essential skills through a creative method. The goal is not to turn managers and employees into artists. The objective is to borrow the tools that artists have always used to move forward in the face of uncertainty and constraints and to make them realize that every challenge is an opportunity.

My innovative coaching technique

For several years, my coaching practice has been closely tied to my professional work as a visual artist and, consequently, to imagery. In the creative and coaching workshops that I am regularly called upon to lead, imagination (the process of creating images) and the image (the result of this process) occupy a central place. From the insights I gained from these sessions, I developed "Coaching by Image/Coaching par l’image®," my own technique.

The specificity of my intervention technique is that it is adapted to the professional context and challenges of institutions and businesses. It also utilizes the most common and widespread creative tool in the contemporary world: the smartphone.

Fields of Application

The explored fields of application include:

  • Team collaboration and communication

  • Leadership and managerial development

  • Problem-solving

  • Team creativity and innovation

  • Emotional intelligence and emotion management

  • Workplace well-being

And you?

My coaching technique is not for everyone. Courage, a forward-thinking mindset, and openness to experimentation are necessary to try this new approach to nurturing talent.

If your company operates with this mindset and is ready to try a holistic method for empowering its managers and employees, then we should have a conversation.

Methodology

Systemic Palo Alto Coaching

The systemic Palo Alto coaching model focuses on interactional patterns within teams and organizations to resolve problems.

Analytical Psychology

Analytical (depth) Psychology allows to look at an organizational psyche through the notions of Shadow, Complex, and symbolic thinking.

Artistic Expression

Smartphone photography, image analysis, storytelling and the revisiting of fairytales are unconventional tools for exploring organizational collective dynamics.

Clients

Yury Li-Toroptsov

Yury Li-Toroptsov

I’m a certified professional coach specializing in designing innovative, tailor-made coaching interventions for both institutional clients and individuals worldwide, including in France, where I have lived and worked for the past 23 years. I hold an Advanced Certificate in Coaching, Leadership & Change from ESSEC, France’s leading Business School. My clients include well-known luxury brands, professional associations, CAC 40 companies as well as small neighborhood businesses all striving to develop their talent through coaching.

I am also a professional visual artist. I place a high value on imagination and creativity in everything I do. Engaged in a deep reflection on image and imagination, I operate on a cusp of professional coaching, Jungian psychology and applied arts combining creative expression and systemic Palo Alto approach to deliver results.

My training

Now Jungian analyst-in-training, CG Jung Institute Zurich, Küsnacht, Switzerland

2024 Certificate of Fundamentals of Analytical Psychology, CG Jung Institute Zurich, Küsnacht, Switzerland

2021 Advanced certificate in Coaching, Leadership & Change, ESSEC Business School, Paris, France. Thesis: "Coaching by image, a tool for transforming managerial practices in the era of hybrid work".

2000 MS in Non-Profit Management, New School for Social Research, NY, USA

1997 Diploma in English Philology, Far Eastern Federal University, Vladivostok, Russia

Professional organizations

I am a member of the European Mentoring and Coaching Council (EMCC France) and abide by its code of ethics.

I am bound by professional secrecy.

My coaching practice benefits from regular supervision.

Languages spoken

English, French, Russian

Zoe Toriello, Ruinart, International Brand Manager

“I had the privilege of working with Yury for the Moet Hennessy's DE&I initiative "Ageless Conversations" that I am the project leader for. "Ageless Conversations" is an internal initiative aimed at bridging the gap between generations by matching two employees of different ages so they can confront and inspire each other. I was looking for a coach who could facilitate two events to engage the program's participants, and Yury was exactly was I needed: a professional with a creative spirit, who understands organizational challenges and tackles them with an original approach, using art and images.


If you are looking for a new perspective on professional coaching, Yury is the one for you. After a session he facilitates, you will feel more inspired, more open-minded and more creative.”

ORGANIZATIONS