Coaching by image

Connect to your authentic self through image work

The images we create are essential sources of information. They are a condensed expression of our relationship to the worlds of the real and the imaginary. Making images speak by decoding their polysemous nature allows you to connect with yourself and activate their power of transformation.

Coaching by image (Coaching par l’image®) is a unique coaching technique developed by Yury Li-Toroptsov. Combining coaching and visual arts, it offers individuals and teams a transformative experience through image work. The tool: the photos clients take with their smartphones.

Areas of focus

Personal development, Adapting to change, Relational difficulties, Midlife dynamics, Self-confidence, Professional development, Values, Decision-making, Dream work, Work-Life balance, Meaning and vital energy, Performance, Creativity

Coaching by image experience

Photograph your own mindscape

Using the medium of digital photography we will translate your feelings into images that constitute your mindscape.

We will start at my artist studio. You will be invited to introduce yourself and describe the issue you’d like to work on. A job switch, a breakup or a move to a new place are just few examples of what we might be preoccupied with. While we perceive some of these issues as necessary or inevitable, there might be a number of hidden roadblocks we need to clear to move on.

Then, if needed we'll brush up your camera skills and I will take you on a 1-hour photoshoot in the authentic and vibrant Paris neighborhood around the studio. Equipped with a camera or your smartphone you will have as task to photograph things you feel represent your current situation.

Upon return to the studio we will download images and in a friendly exchange you will receive a personalized analysis of your photos in relation to the issue you have decided to work on revealing hidden patterns and providing insight.

In case of bad weather the outdoor photoshoot part of the experience will be replaced by an indoor activity. Other things to note : Guests are expected to bring their own digital cameras or smartphones. No expert knowledge of photography is required to participate.

Session duration: 2 hours 30 minutes

Number of participants: 1 (2 if a couple)

Languages spoken: English, French

Coaching by image experience

Make your family album speak

A family photo album is a curated record of one’s family history. Bring your family photo album and I’ll accompany you on a journey down memory lane to discover, witness, and hopefully re-experience in a new way, some of your family most remarkable events which, according to you, shaped your identity.

Session duration: 1 hour 30 minutes

Number of participants: 1 (2 if a couple)

Languages spoken: English, French

Iris

“Yury is a master coach and exceptional at distilling insights from our brief encounter and the images I took.”

Beate

“Yury is a first-class published photographer who has wonderful listening skills, and in whose warm presence I felt comfortable exploring my inner self in a most unusual, original, and eye-opening way.”

Martha

“Yury is a true visionary who is thoughtful with incredible intuition to interpret and even guide you through the subjects you photograph.”

Yury Li-Toroptsov

Yury Li-Toroptsov

I’m a certified professional coach specializing in designing innovative, tailor-made coaching interventions for both institutional clients and individuals worldwide, including in France, where I have lived and worked for the past 25 years. As a life coach I work with clients who actively search for their place in life, to create an impact. Clients who navigate in two or more different worlds at once. They are multicultural, creative, ambitious, expat, fearless, unapologetically different who at times might feel they lost connection to their authentic self.

My business clients include well-known luxury brands, CAC 40 companies as well as small neighborhood businesses all striving to develop their talent through coaching.

I am also a professional visual artist. I place a high value on imagination and creativity in everything I do. Engaged in a deep reflection on image and imagination, I operate on a cusp of professional coaching, Jungian psychology and applied arts combining creative expression and systemic Palo Alto approach to deliver results.

My training

Now Jungian analyst-in-training, CG Jung Institute Zurich, Küsnacht, Switzerland

2024 Certificate of Fundamentals of Analytical Psychology, CG Jung Institute Zurich, Küsnacht, Switzerland

2021 Advanced certificate in Coaching, Leadership & Change, ESSEC Business School, Paris, France. Thesis: "Coaching by image, a tool for transforming managerial practices in the era of hybrid work".

2000 MS in Non-Profit Management, New School for Social Research, NY, USA

1997 Diploma in English Philology, Far Eastern Federal University, Vladivostok, Russia

Professional organizations

I am a member of the European Mentoring and Coaching Council (EMCC France) and abide by its code of ethics.

I am bound by professional secrecy.

My coaching practice benefits from regular supervision.

Languages spoken

English, French, Russian